Milli Bank

For launch, Milli focused on spending and saving. I created a distinction in the product navigation that mirrors the way we learnt customers think about their money.

The aim was to give customers a clear picture of their day-to-day spend, helping them to make more informed choices about how they save.

Rather than just showing people their spend, Milli helps them move closer to their financial goals. I created signature moments to encourage financial independence, whether that’s challenges to help rein in their spend, or savings jars to put money away for the things that matter.

Saving was not only made easier, it was also more fun. Gamified interactions, such as saving rules, keep the user coming back, leading to a more engaged and trusting relationship with the brand.

Milli recognises that small wins add up, celebrating alongside the user when they achieve their goals with playful brand moments.

I worked with the client to develop Milli as a playful brand, developing animations that make use of shape language. The Milli brand brings order to scattered shapes, a reflection of how Milli brings reassurance to customers' finances.

Brand colour is used to further differentiate the user's experience throughout spending, saving and bills. This orientates the user in their finance journey.